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Reputation Monitoring

Definition

Reputation monitoring tracks what’s being said about you or your business across the web — from Google and Bing to review platforms, social media, forums, and blogs.

Why it matters:

One negative article or review can cost you clients, partnerships, or career opportunities. Online users rarely read past the first page of Google — if your reputation is stained there, trust is immediately broken.

How we do it:

  • 24/7 tracking of mentions, keywords, and reviews
  • Sentiment analysis to measure positive vs. negative perception
  • Competitor benchmarking to see where you stand
  • Monthly reporting with clear insights and next steps

Example:

An e-commerce business saw a sudden rise in refund complaints on Trustpilot. Because of our alerts, the company acted quickly, offered customer credits, and prevented a damaging wave of one-star reviews.