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Crisis Management

Crisis Management

Crisis management is the immediate, strategic response to urgent reputation threats — negative press, viral posts, scandals, or sudden floods of bad reviews.

Why it matters:

In a crisis, every minute counts. The longer damaging content spreads, the harder it is to recover.

How we do it:

  • Emergency legal takedowns and suppression strategies
  • PR campaigns to release factual counter-narratives
  • SEO pushes to bury harmful stories
  • Social media management to limit viral spread

Example:

A home services company suffered frequent bad reviews about slow response. We advised changes to their intake process and communication policies. Within 6 months, reviews shifted positive, boosting reputation naturally.